Nike Football: Defining the Modern Warrior 2011
W+K strategy assignment: Designer role.
With pride every piece of Nike advertising business is galvanized on research and insights before seeing the world. Working along with W+K’s Planning team, the vision for what’s to come was cemented in the form of a limited edition tome.
On this project, we took all the insights from research and created a product that spoke to the magnitude and attitude of American football. My role in this co-designer partnership was to bring to life the research content, and execute the printed piece to the highest craft quality.
