Caldera.org: Creative Direction & Commission Development
From the ground up, the capstone of Caldera's 2025 brand revitalization efforts was the reimagining of its website architecture, strategy, UX design, UI design, content development, publishing, and maintenance, all in partnership with Wieden+Kennedy of Portland.
The outcome was the establishment of an in-depth, evergreen, and responsive online platform designed to meet current demands and support future expansions.
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Roles: brand management, creative direction, strategy, writing, hands-on content development, and CRM maintenance.