“Get Out There” Nike Cold Weather Winter 2015
Integrated brand campaign W+K assignment: Designer role.
A playful snow day sports narrative enticed athletes, from an array of sports to “Get Out there” in Nike cold weather gear in the harshest winter weather. Fun but ferociously competitive tackle football in the snow game story was told by a star cast of athletes which included Rob Gronkowski and Ndamukong Suh.
My shared studio designer role demanded the creative visual development from initial idea to the delivery of final key visuals and guideline documentation. The key visual components expanded the broadcast narrative to support digital, web, print, motion and Canadian OOH campaign communications.
Photographer: Gary Land
