Caldera Creative Director (2022-25)
As Caldera steps into its 30th year of offering youth arts learning, year-round mentoring, and in-nature programs, its impression beckoned a revitalization and voice alignment. The following overview examples provide a glimpse into the vibrant brand identity, communications, and efforts developed in partnership with Wieden+Kennedy of Portland.
The brand world of Caldera encompasses engaging campaigns, films, experiences, social content, web content, and multimedia, thereby strengthening community connections and cultivating confidence in Caldera's mission work among its supporters.
Roles: brand management, creative direction, strategy, writing, hands-on design, producer, content development, and creative shepherd of all things Caldera.
