Facebook “FIND YOUR FACEBOOK GROUP” OOH N.A. 2019
W+K assignment: Design Producer role.
The earnest sentiment of groups of people coming together to share advice, support and inspiration came alive in Facebook’s multi-city North American OOH advertising campaign—supporting the redesign of the Groups tab feature, and ‘More Together’ overarching brand campaign.
My active role as Design Producer for this very complex and drawn out OOH program was to manage the day-to-day design studio demands and connect the dots between all critical creative stakeholders. The end result was the monumental delivery of OOH materials, inclusive of station domination, large format applications, digital boards and hand-painted wall murals, to successfully capture the world’s attention.
Photographer: Cait Oppermann
