“Make The World Listen” Nike APLA FALL 2018
Women are at the top of their game, in sport and in life, and made the world pause for a minute via the integrated Nike Asia-Pacific, Latin America brand campaign, “Make The World Listen.” The visceral, vocal joy of sports, serving as an inspirational rallying cry for women around the globe, captured inbroadcast film, social, online media, retail and PR efforts.
My direct role during the filming component of the campaign included still photography art direction as well as playing a critical role in all key art visual communications. Additionally, I supported the development, design production, and guideline architecture to successfully distribute the message across Nike’s APLA geographies.
Photographer: Lucas Garrido
