“Risk Everything” Nike World Cup 2016
Global campaign W+K assignment: Lead Designer and Art Director role.
A bold idea, a global view, and real-time content solidify Nike as a World Cup leader in 2016. I was a studio designer lead contributor to the three phase global advertising campaign from initial pitching to complete execution of broadcast, quick-response social content, print, OOH, global tool kit and event space—requiring a relentless commitment for over fourteen months of creative development. In turn, the campaign captured the attention of over 400 million viewers through digital video platforms and successfully reconnected Nike to 75% of football-obsessed teens in the top 20 markets.
