Nike JDI Chicago Marathon initiative 2018
W+K assignment: Lead Designer and stills Art Director role.
Over one hundred unique bus shelter posters of Nike Run Club runners from newbies to professional Women runners supported with tailored goal achievement encouragement messaging canvassed the Chicago Marathon race route in 2018. This market focused campaign sharpened the focus to Women marathon runners, additionally working in conjunction with the historic Nike Just Do It global brand campaign, “Crazy Dream.”
In order to successfully surprise and encourage runners in a timely manner the project demanded my expertise of on-site art direction, editing, image curation and direct to print materials to meet the volume and quick-turnaround required by this monumental task.
Photography: Marcus Smith
