TurboTax “ALL PEOPLE ARE TAX PEOPLE” Super Bowl 2020
W+K assignment: Design Producer role.
As Design Producer, I marshalled studio designers, production teams, creatives, planners and account executives in the process of delivering integrated advertising campaigns. TurboTax required my creative management skills and at times my design mastery to service the day-to-day design studio demands coming from the creative team and client. Inclusive to my role supporting strategy development, I concepted campaigns from inception to delivery of integrated campaign deliverables—Broadcast, digital, OLM, social and motion elements.
